Or better said, "irasshaimasse!"
- the welcome greeting you get when
you enter a store or a restaurant in the world's
most alien nation of all. Being a cluster of islands
has deeply shaped Japan's culture. What could be
seen as a factor of isolation has boosted the country's
creativity, resourcefulness, and a unique approach
to everything — from pop culture to fashion,
and especially food.
More than just staples of Japanese
gastronomy, sushi and ramen recently became
a global phenomenon — today, they seem to be woven
see what we did there? into the fabric of everyday
life all over the globe. But where did it all begin?
Sushi's origins trace back to the 8th
century, where it began as a preservation method,
using fermented rice to keep fish fresh. In 19th-century
Tokyo, this evolved into Edomae-zushi, where fresh fish
was placed on small rice mounds. In the 20th century,
sushi soared in popularity with the introduction of
nigiri and maki. What about ramen, you may ask.

Originally from China, lamen
(yep, lamen) made its way to Japan in
the late 19th century. In the '50s, instant ramen
revolutionised the game, becoming a global sensation.
At its core, ramen is as simple as it gets — pasta, some
protein, and a really delicious broth, a combo that has
been filling stomachs and warming hearts since
the rest of the planet first discovered it.Â
The world's fascination with Asian
 traditions and customs is an old one.
But the West's love for bite-sized fish and rice
delicacies and very hot bowls of broth and noodles
seems to have grown exponentially in the past few
decades. After all, it's only fair — we gave them
tempura and "castella" cake; it was about time
we got something equally delicious in return.
If it's true that opposites attract,
it's no wonder we're so fascinated
by otherworldly Japan — its neon-clad cities,
in contrast with the ancient temples and shrines,
its unique approach to comics, design, gastronomy,
and music, or its humble, generous,
and hard-working people.
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 Our newly launched Japanese Food Pack,
with its exclusive yummy packaging, filled with
our ramen and sushi socks, is our heartfelt
beautifully crafted, and quirky tribute to this
UFO of a country called Japan.Â
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Feel zen without needing to meditate.
Perfect for when you want a taste of
tranquillity without the sushi.
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